The Brand Edit

Lately, it feels like every brand is hopping on the “rebrand” train. New logos. New colors. Fresh taglines. But most of the time, a rebrand isn't what your brand actually needs. A rebrand is visible. It’s fast. It’s exciting and there’s a certain satisfaction in pointing at a shiny new logo and saying, “Look! We’ve changed!” But if your brand story underneath is still unclear, all you’ve done is put a new outfit on the same confusion. The look is different, but the identity?

In the rush to look “modern,” many companies are wiping away the very traits that make them memorable. The branding industry seems to...

Sometimes the best brand stories start in the middle of a mess. Like at a Coldplay concert, during a kiss cam moment gone wildly viral....

Every marketing professor has faced the moment when the principles of a traditional textbook collide with the reality of modern branding....

Imagine a personal brand so magnetic, so buzzworthy, that within hours of a campaign launch it drives a 4% bump in stock price for a...

When HBO Max dropped “HBO” and rebranded as “Max” in 2023, the move wasn’t just cosmetic. It was a repositioning play. The goal was to...

In this interview with Authority Magazine, Laura Bull shares insights on the power of executive branding, how to craft an authentic...

LinkedIn is a great and essential tool for executives to build a personal brand. But the truth is: it’s also oversaturated. To truly...

Ready to transform your personal brand in 2025? Dive into these six exceptional books that promise to elevate your strategy and inspire last

When it comes to personal branding, few names are as iconic as Dwayne “The Rock” Johnson. From his beginnings as a WWE sensation to...

When it comes to personal branding, many people mistakenly think it’s all about logos or catchy slogans. But for those of us who are the...

In the ever-shifting landscape of entrepreneurship, the lines between brand pillars and content pillars often blur, yet their impact...

Embarking on your brand-building journey in 2024? We've got you covered with essential tools to organize, plan, and implement your brand...

Over the last five years, we've witnessed some remarkable branding campaigns that have left a lasting impact on consumers & are sharing now.

In the fast-paced world of business, a powerful brand identity can be your most significant asset. It's not just about a catchy logo or a...

Imagine this: you've put in blood, sweat, and tears to craft a brand that will take the world by storm. You've got the visuals, the logo,...

Branding is a critical aspect of any business, and it is essential to establish a strong brand identity to achieve success. However,...

Here are the steps of brand evolution you should follow to advance your marketing efforts, and your audience, without missing a beat.

How can you make sure a brand collaboration will elevate your brand and not alienate your consumers? Here are three steps to follow.

One of the hardest parts of self-branding is learning how to remain objective during the multi-step process. These tips will help.