She Distilled All Of Me Into One Simple Statement!
Laura is whip smart and easy to work with. I am astounded by how she distilled all of me into one simple statement. What she said were my target audience’s core belief and my selling points almost made me cry. They were simple and straightforward, but it was like she’d bared my soul. With just a few lines of text she’d called me to be my highest self. She’s not just a brander, she’s a hero-maker.
Plus, my shiny new, fully-rebranded website just went up two weeks ago, and I’ve already received my first commission and a new sales channel for my artwork! Amazing!
About Us
The Brand Management Company is a branding and marketing agency committed to building authentic and engaging brand empires by balancing traditional and modern strategies and creating a transparent, inspirational, simplified, and enjoyable experience for all entrepreneurs and public figures. Our expertise is transforming people and business owners into viable, competitive, and sustainable business brands at every step of the way.
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Our origin story is rooted in the world of marketing (as opposed to the world of graphic design), so we understand the foundational brand aspects that will help a business succeed in their marketing goals. TBMCo guides our client's entire brand and marketing strategies, placing the narrative first. We are quick and nimble, and we bring our clients into the process, providing them the ability to incorporate and evolve the brand correctly through every facet of the business plan ensuring success. And unlike large marketing agencies, we help our clients develop and evolve their brand identities in an affordable, yet highly customizable way.
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Email us now to discover all the ways we build, and boost, brands.
You've Given Me SO Much Clarity!
You've given me SO much clarity with my brand strategy and the direction I'm going to be heading in. I feel like I know exactly what I need to do for the next 12 months (at least)...and I'm so excited to execute all these plans together with my team!
What is Holding You Back?
(Do Any Of These Sound Like You?)
Lack of Clarity
Do you struggle to define a clear and compelling brand message, making it challenging for customers to understand you, your values, and what you can do for them? (If your answer is yes, you are just like 95% of our clients!)
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Inconsistent Branding
Is it difficult to offer a consistent brand image across various platforms, leading to confusion and a diluted brand identity?
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Misunderstanding the Target Audience
Do you find it challenging to accurately identify and understand your target audience, resulting in ineffective communication?
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Competitive Differentiation
Standing out in a crowded market is tough. Do you struggle to articulate what sets your brand apart from competitors? (If you said yes to #1 above, this will also be a problem for you!)
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Visual Identity Issues
Problems with logo design, color schemes, and overall visual representation can hinder brand recognition and memorability. Are you needing to work your narrative into your visuals to remedy these issues?
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Limited Budgets
Small budgets may restrict entrepreneurs from investing in professional branding services, impacting the quality and effectiveness of their brand strategy. (Even though it's arguably your most important business asset, it really shouldn't cost you an arm and a leg, right?)
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Adapting to Change
As markets evolve, do you find it difficult to adapt your brand strategy to stay relevant and meet changing consumer expectations? Ex. Many companies tried to pivot during COVID and failed due to not understanding the foundation of their brand strategy. (Also, free tip...evolution does not equal change!)
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Authenticity Concerns
Maintaining authenticity can be a challenge, but only if your brand identity was built incorrectly from the beginning. If you are struggling with authenticity concerns, this is a huge red flag that you need to start from scratch!
We can help you solve these issues and build your empire.
At The Brand Management Co, we believe that branding is the key to success for any business. We know that it can be intimidating to jump into the branding process, so we are devoted to making it as smooth and easy as possible for our clients. No matter what business phase you are in, whether it's building, clarifying, or rebranding, we will work with you to create a unique and powerful brand identity that will make a lasting impression on your target audience. Let us help you identify issues, gain confidence, and boost your narrative to ensure that your branding is reflective of your business’s core values and objectives to unlock your full potential.
Our 3-Phase Brand Identity Journey
Brand Audit
Together we will dive into your current brand and embark on exercises of introspection and research to determine what your public brand is saying now. What images are being used and what are they projecting about the brand? What is the narrative surrounding your brand and how are consumers currently relating to, and interacting with, that story? Ultimately, we discover what your brand SHOULD be saying in order to make your target audience feel a connection to the brand and develop brand loyalty.
Brand Strategy
We plunge into competitive research and target audience demographics to establish the essential brand pillars that will be long-lasting, competitive, and authentic. What do you want to say for the next 20 years? We will build out a brand statement that will provide focus on your brand pillars, passion, and purpose so that you may concentrate on presenting that brand consistently through your marketing strategy.
Brand Implementation
Now that we know what you should be projecting with your brand, it is time to level up the current brand by elevating the three major elements of the brand: product, image, and narrative. Working with our highly curated global network of creatives and professionals, your final brand guidelines and brand story will showcase a cohesive brand that will instantly connect with your target audience and make them act.
A Solid Vision and Path Forward!
Laura was superb at translating her deep knowledge of branding to my e-commerce consumer packaged food business. Working with Laura to strengthen our brand messaging and brand identity resulted in a solid vision and path forward for our revamped strategy.
Let's start your branding journey together.
Marketing Services
(But, wait... there's more!)
Product Development & Launches
The Brand Management Co. has a long history of successful product development and product launches. We provide full-scale services for developing a product from concept to launch, including market research, branding, product design, and production. Our team of experienced professionals across the world will ensure that your product is positioned for success in the marketplace. Our clients have become chart toppers, mega-influencers, best sellers, and industry leaders.
Social Media Strategy
Our team of experienced professionals specializes in developing and executing effective social media strategies. We'll work with you to create a customized plan that meets your goals and objectives, leveraging the power of social media to maximize your brand's visibility and growth.
Marketing Strategy
We provide a full suite of services to help you develop effective marketing strategies that reach your target audience and increase your brand recognition. Our services include grassroots campaigns that engage local communities, experiential campaigns that create memorable experiences, and direct-to-consumer campaigns that drive sales.
Advertising
We offer branding and advertising campaigns to reach any size audience, whether hyper local or global, across multiple channels and platforms. Yes, even old school print when necessary! Whether you have a large or small budget, we will help you create a successful campaign to reach your desired target audience in an effective way.
Crisis Management
We understand that a brand crisis can be overwhelming and damaging. That's why we offer comprehensive crisis management services that will help you navigate the situation with confidence. We will be with you every step of the way, serving as your trusted confidants to ensure that the narrative and approach are tailored to provide the most effective solution.
Strategic Partnerships
At TBMCo, we specialize in creating strategic partnerships to help you build and grow your brand. We work closely with you to identify the right partners to accentuate your brand and help you get in front of larger audiences. We are dedicated to structuring all campaigns around a meaningful joint-narrative to ensure a win-win for all parties. Our previous successful partnerships have included long-term relationships with major publications, world-wide charities, and celebrities.
Asset Creation
We offer a full suite of services related to asset creation, including website development and SEO, content creation, marketing collateral, copywriting, editing/proofreading, graphic design, and even writing your perfect speech or keynote address. Our team of experienced content strategists and graphic designers can help you create the perfect assets to build your brand and reach your target audience.