<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[The Brand Management Co.]]></title><description><![CDATA[The Brand Management Co is a branding and marketing agency committed to building authentic and engaging brand empires by balancing traditional and mod]]></description><link>https://www.thebrandmgmt.com/brandingarticles</link><generator>RSS for Node</generator><lastBuildDate>Thu, 05 Mar 2026 20:14:50 GMT</lastBuildDate><atom:link href="https://www.thebrandmgmt.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[How Whitney Wolfe Herd Rewrote the Narrative and Built a Billion-Dollar Brand]]></title><description><![CDATA[Whitney Wolfe Herd could have been permanently defined as the Tinder co-founder who was forced out amid a highly public sexual harassment and discrimination lawsuit against a fellow co-founder.

Instead, she repositioned the story, and built Bumble into a billion-dollar brand.]]></description><link>https://www.thebrandmgmt.com/post/how-whitney-wolfe-herd-rewrote-the-narrative-and-built-a-billion-dollar-brand</link><guid isPermaLink="false">69983f1614efb9c7532d9b86</guid><pubDate>Mon, 02 Mar 2026 12:30:50 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4cfb2e_cc7131cb2d2b451b9aeec980a03e236d~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Laura Bull</dc:creator></item><item><title><![CDATA[Why Awards Season Is the Most Powerful Personal Branding Platform]]></title><description><![CDATA[Awards season has evolved into the world’s most influential branding stage. What was once focused solely on accolades and a showcase of talent or artistic recognition now functions as a high-stakes arena for personal branding, brand strategy, and cultural positioning.]]></description><link>https://www.thebrandmgmt.com/post/why-awards-season-is-the-most-powerful-personal-branding-platform</link><guid isPermaLink="false">698dca95e46957565bf45cb7</guid><pubDate>Thu, 12 Feb 2026 16:28:44 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_dbb308cfb780423e8dd6870983111e30~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>admin832620</dc:creator></item><item><title><![CDATA[What Every CEO Can Learn About Brand Development from Marc Benioff]]></title><description><![CDATA[Most leaders don’t notice the shift at first. It rarely arrives in a dramatic moment or public crisis. Instead, it shows up quietly: a comment lands heavier than expected, a casual remark is treated as directive, a thought spoken aloud is interpreted as intent. For Marc Benioff, that moment has played out very publicly over the past several months. From high-stakes public commentary to aggressive, AI-driven restructuring, every word and decision has reverberated far beyond the boardroom.]]></description><link>https://www.thebrandmgmt.com/post/what-every-ceo-can-learn-about-brand-development-from-marc-benioff</link><guid isPermaLink="false">6989aaa26dc1f9945250f1ae</guid><pubDate>Mon, 09 Feb 2026 09:47:38 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4cfb2e_5bf8cfec21bc4aaf826d1c8d4da38bc2~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>admin832620</dc:creator></item><item><title><![CDATA[The Secret to Effortless Brand Recognition: Branding Lessons from Casamigos]]></title><description><![CDATA[Casamigos doesn’t scream for attention, yet somehow, when you walk into a restaurant, a liquor store, or scroll past a photo of friends on vacation, you recognize it instantly. You feel it before you consciously register it. That recognition isn’t luck, it’s brand strategy and George Clooney.]]></description><link>https://www.thebrandmgmt.com/post/the-secret-to-effortless-brand-recognition-branding-lessons-from-casamigos</link><guid isPermaLink="false">6968bd04059a56b31bda2536</guid><pubDate>Thu, 15 Jan 2026 15:42:02 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/25e991_2c58c3f688584dc2b952b47d5b48d527~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>TBMCo Socials</dc:creator></item><item><title><![CDATA[The Year-End Brand Audit Every Business Should Run]]></title><description><![CDATA[By the end of the year, your brand has likely shifted more than you think. A softened message here, a visual that doesn’t quite match there, a team member using language that feels


A rebrand is visible. It’s fast. It’s exciting and there’s a certain satisfaction in pointing at a shiny new logo and saying, “Look! We’ve changed!” But if your brand story underneath is still unclear, all you’ve done is put a new outfit on the same confusion. The look is different, but the identity? Still the same.]]></description><link>https://www.thebrandmgmt.com/post/the-year-end-brand-audit</link><guid isPermaLink="false">693f0e9e38266d8ba629870a</guid><pubDate>Mon, 15 Dec 2025 13:49:11 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/25e991_4d58d8cbb819478184432a011529ae3b~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>TBMCo Socials</dc:creator></item><item><title><![CDATA[Signs You Don’t Actually Need a Rebrand And What to Do Instead]]></title><description><![CDATA[Lately, it feels like every brand is hopping on the “rebrand” train. New logos. New colors. Fresh taglines. But most of the time, a rebrand isn't what your brand actually needs.



A rebrand is visible. It’s fast. It’s exciting and there’s a certain satisfaction in pointing at a shiny new logo and saying, “Look! We’ve changed!” But if your brand story underneath is still unclear, all you’ve done is put a new outfit on the same confusion. The look is different, but the identity? Still the same.]]></description><link>https://www.thebrandmgmt.com/post/signs-you-don-t-actually-need-a-rebrand-and-what-to-do-instead</link><guid isPermaLink="false">6926dd3b05a24a4ad9576d78</guid><pubDate>Wed, 26 Nov 2025 14:00:27 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/25e991_5bb3f6f378604138bf1d83a4a9b0a55f~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>TBMCo Socials</dc:creator></item><item><title><![CDATA[How to Keep Your Brand’s Personality During a Rebrand: Cracker Barrel Case Study]]></title><description><![CDATA[In the rush to look “modern,” many companies are wiping away the very traits that make them memorable. The branding industry seems to...]]></description><link>https://www.thebrandmgmt.com/post/how-to-keep-your-brand-s-personality-during-a-rebrand-cracker-barrel-case-study</link><guid isPermaLink="false">68a8befec0b7bf2834943776</guid><pubDate>Fri, 22 Aug 2025 19:18:17 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ebbe5e_dcb301fe55804232aafd06b53f565185~mv2.png/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>melvine3</dc:creator></item><item><title><![CDATA[What Astronomer’s Viral Moment Taught Us About Brand Strategy]]></title><description><![CDATA[Sometimes the best brand stories start in the middle of a mess. Like at a Coldplay concert, during a kiss cam moment gone wildly viral....]]></description><link>https://www.thebrandmgmt.com/post/what-astronomer-s-viral-moment-taught-us-about-brand-strategy</link><guid isPermaLink="false">68a493271797dd082881770d</guid><pubDate>Tue, 19 Aug 2025 15:46:09 GMT</pubDate><enclosure url="http://video.wixstatic.com/video/ebbe5e_8fad8a5ff3b546c9b1474610eb225645/1080p/mp4/file.mp4" length="0" type="video"/><dc:creator>melvine3</dc:creator></item><item><title><![CDATA[From Individual to Empire is the Modern Textbook for Brand Development]]></title><description><![CDATA[Every marketing professor has faced the moment when the principles of a traditional textbook collide with the reality of modern branding....]]></description><link>https://www.thebrandmgmt.com/post/from-individual-to-empire-is-the-modern-textbook-for-brand-development-1</link><guid isPermaLink="false">6892059c15193de9c44fa835</guid><pubDate>Tue, 05 Aug 2025 13:28:51 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ebbe5e_4601ae9f49d140629540452f72927dc5~mv2.jpg/v1/fit/w_633,h_633,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Laura Bull</dc:creator></item><item><title><![CDATA[How Sydney Sweeney’s Personal Brand Sparked a 4% Stock Surge for American Eagle]]></title><description><![CDATA[Imagine a personal brand so magnetic, so buzzworthy, that within hours of a campaign launch it drives a 4% bump in stock price for a...]]></description><link>https://www.thebrandmgmt.com/post/how-sydney-sweeney-s-personal-brand-sparked-a-4-stock-surge-for-american-eagle</link><guid isPermaLink="false">6883ede45df1e5e1b17373cd</guid><pubDate>Fri, 25 Jul 2025 21:10:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/938dfa_09f392fabc2e4d2baf2b86b7b4723a54~mv2.webp/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Laura Bull</dc:creator></item><item><title><![CDATA[What the HBO Max Rebrand Teaches Us About Brand Identity ]]></title><description><![CDATA[When HBO Max dropped “HBO” and rebranded as “Max” in 2023, the move wasn’t just cosmetic. It was a repositioning play. The goal was to...]]></description><link>https://www.thebrandmgmt.com/post/what-the-hbo-max-rebrand-teaches-us-about-brand-identity</link><guid isPermaLink="false">685302fe5f9288fc88de7b4b</guid><pubDate>Mon, 23 Jun 2025 14:26:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/938dfa_fde23293f88c4c61a61656e3b913d464~mv2.jpeg/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Laura Bull</dc:creator></item><item><title><![CDATA[How to Build Your Brand as an Executive and Why it Matters]]></title><description><![CDATA[In this interview with Authority Magazine, Laura Bull shares insights on the power of executive branding, how to craft an authentic...]]></description><link>https://www.thebrandmgmt.com/post/how-to-build-your-brand-as-an-executive-and-why-it-matters</link><guid isPermaLink="false">6801aae6c1ce7b3097015611</guid><pubDate>Fri, 18 Apr 2025 04:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/938dfa_bc88a2602f9b4b57b8b24039f91c1d22~mv2.webp/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Laura Bull</dc:creator></item><item><title><![CDATA[Personal Branding for Executives: Best Platforms to Build Authority and Influence]]></title><description><![CDATA[LinkedIn is a great and essential tool for executives to build a personal brand. But the truth is: it’s also oversaturated. To truly...]]></description><link>https://www.thebrandmgmt.com/post/personalbrandingforexecutives-bestplatformstobuildauthorityandinfluence</link><guid isPermaLink="false">67d7f10f87f47fd16131e422</guid><pubDate>Thu, 20 Mar 2025 04:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/938dfa_762e8423aba44205b0ad57638bb4d2d6~mv2.webp/v1/fit/w_1000,h_682,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Laura Bull</dc:creator></item><item><title><![CDATA[ The Top 6 Books for Building a Powerful Personal Brand]]></title><description><![CDATA[Ready to transform your personal brand in 2025? Dive into these six exceptional books that promise to elevate your strategy and inspire last]]></description><link>https://www.thebrandmgmt.com/post/the-top-6-books-for-building-a-powerful-personal-brand</link><guid isPermaLink="false">67970452d0d2f00ad9df4f80</guid><pubDate>Wed, 29 Jan 2025 11:01:03 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/938dfa_b52c5062c6224214bca99fe662603b1e~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Laura Bull</dc:creator></item><item><title><![CDATA[Lessons From the Legends: Dwayne Johnson’s Blueprint for Personal Branding Success]]></title><description><![CDATA[When it comes to personal branding, few names are as iconic as Dwayne “The Rock” Johnson. From his beginnings as a WWE sensation to...]]></description><link>https://www.thebrandmgmt.com/post/lessons-from-the-legends-dwayne-johnson-s-blueprint-for-personal-branding-success</link><guid isPermaLink="false">676eff3de7cfced28eea128f</guid><pubDate>Mon, 13 Jan 2025 16:02:33 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/938dfa_a3f7e6e0179844b8ad6920c0f15a9f07~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>TBMCo Marketing</dc:creator></item><item><title><![CDATA[Building a Sustainable Personal Brand: Authenticity, Consistency, and Clarity]]></title><description><![CDATA[When it comes to personal branding, many people mistakenly think it’s all about logos or catchy slogans. But for those of us who are  the...]]></description><link>https://www.thebrandmgmt.com/post/building-a-sustainable-personal-brand-the-foundations-of-authenticity-consistency-and-clarity</link><guid isPermaLink="false">66fc09044f9810a2435839e8</guid><pubDate>Tue, 01 Oct 2024 15:19:54 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_764c77483862576f695f38~mv2_d_6016_4016_s_4_2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Laura Bull</dc:creator></item><item><title><![CDATA[Navigating Brand Building: Why Brand Pillars Lead the Way]]></title><description><![CDATA[In the ever-shifting landscape of entrepreneurship, the lines between brand pillars and content pillars often blur, yet their impact remains undeniable. Let's dive deep into these crucial concepts to unveil why brand pillars deserve the spotlight in any branding venture. Join us as we uncover the essence of these foundational pillars and their pivotal role in crafting a brand narrative that captivates and endures. Deciphering Brand Pillars At the foundation of every resilient brand are...]]></description><link>https://www.thebrandmgmt.com/post/navigating-brand-building-why-brand-pillars-lead-the-way</link><guid isPermaLink="false">6644d929155b4bf8ee41579a</guid><pubDate>Wed, 15 May 2024 18:33:45 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/21446a1cae8c4379853e3dd0171e8d9f.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Laura Bull</dc:creator></item><item><title><![CDATA[Launch Your Brand in 2025: Business Basics Under $500!]]></title><description><![CDATA[Embarking on your brand-building journey in 2024? We've got you covered with essential tools to organize, plan, and implement your brand...]]></description><link>https://www.thebrandmgmt.com/post/launch-your-brand-in-2024-business-basics-under-500</link><guid isPermaLink="false">6595b17f3e27966ba3df57d9</guid><pubDate>Wed, 03 Jan 2024 19:33:07 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/https://static.wixstatic.com/media/11062b_77fe0ce186364935834679b2a34f806f~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Laura Bull</dc:creator></item><item><title><![CDATA[The Best Branding Campaigns of the Past Five Years | Top Strategies &#38; Insights]]></title><description><![CDATA[Over the last five years, we've witnessed some remarkable branding campaigns that have left a lasting impact on consumers &#38; are sharing now.]]></description><link>https://www.thebrandmgmt.com/post/the-best-branding-campaigns-of-the-past-five-years</link><guid isPermaLink="false">650b10ed9d9864d881bcd310</guid><pubDate>Wed, 20 Sep 2023 15:45:42 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ef3bce_c32c164a010d4751aa043f58bf7d833d~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Laura Bull</dc:creator></item><item><title><![CDATA[Unleash Your Brand's Potential: A  Guide to Creating a Powerful Identity]]></title><description><![CDATA[In the fast-paced world of business, a powerful brand identity can be your most significant asset. It's not just about a catchy logo or a memorable tagline; it's about crafting a brand that resonates with your target audience and sets you apart from the competition. In this comprehensive guide, we will take you through the steps to unlock your brand's potential, helping you create a brand identity that not only captures attention but also drives business success. Get ready to embark on a...]]></description><link>https://www.thebrandmgmt.com/post/unleash-your-brand-s-potential-a-step-by-step-guide-to-creating-a-powerful-identity</link><guid isPermaLink="false">65088db29f48d99b2408ce6e</guid><pubDate>Mon, 18 Sep 2023 18:15:49 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_6c38703161575a71487645~mv2_d_5760_3840_s_4_2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Laura Bull</dc:creator></item></channel></rss>