Laura Bull - Brand Strategist I know some of you have been secretly thinking it. Don't be embarrassed, I hear it all the time. "Can't AI just do this whole personal branding thing now?" Here's the honest answer: AI can do the content. The posts, the messaging, the captions, the presence. Hand it a prompt and it will produce a content calendar before your coffee gets cold, and if that's all personal branding requires, we'd be done here. But it isn't. And we're not. Content is how your brand...

By now, you have probably seen the coverage of Alix Earle's Reale Actives skincare launch. The mystery Instagram account, @wtfisalixdoing, racked up hundreds of thousands of followers before anyone knew what she was building. The billboard in New York City with a puzzle piece and no brand name. The Tonight Show appearance. The headlines about anticipation marketing and the genius of the cryptic rollout. All of that coverage is fine. But these are all marketing tactics, not branding. They are...

Whitney Wolfe Herd could have been permanently defined as the Tinder co-founder who was forced out amid a highly public sexual harassment and discrimination lawsuit against a fellow co-founder. Instead, she repositioned the story, and built Bumble into a billion-dollar brand.